Zaghloul Pharmacy – Complete Brand Identity & Packaging | Karim Saad

The Challenge

Launching a new healthcare brand requires more than just a logo; it demands a cohesive visual language that builds immediate trust and community recognition. Zaghloul Pharmacy, a newly established pharmacy in Alexandria, needed a complete, A-to-Z brand identity. The challenge was to create a modern, reliable, and welcoming aesthetic that would help the pharmacy stand out in a highly competitive market and communicate professional care right from its grand opening.

The Solution

We partnered with Zaghloul Pharmacy to build their entire brand experience from scratch. The project began with crafting a distinct, memorable logo and a modern storefront facade design to capture foot traffic and establish a strong physical presence.

From there, we expanded the visual identity across all physical touchpoints to ensure absolute consistency. This comprehensive branding ecosystem included corporate stationery (business cards and flyers), retail packaging (custom plastic shopping bags), and a unified delivery fleet presence featuring branded delivery boxes and employee uniforms. As a unique, memorable touch for their launch, we also designed a custom, elegant label for promotional sanitizing alcohol bottles gifted to early customers, cementing the brand’s commitment to community health and premium service.

Services Provided

• Brand Strategy & Naming Concept
• Logo Design & Corporate Visual Identity
• Storefront & Exterior Facade Design
• Print & Stationery Design (Business Cards, Flyers)
• Packaging & Product Design (Shopping Bags, Custom Alcohol Labels)
• Fleet & Apparel Creative Direction (Delivery Boxes & Uniforms)